youtube has 16,100 results for avatar which include interviews and a number of trailers aswell as clips from the movie.
Tuesday 16 March 2010
viral campaign
The best information i found out about the viral campaign of avatar was on avatar as not many other sources gave reliable information:
"The first photo of the film was released on August 14, 2009,[110] and Empire magazine released exclusive images from the film in its October issue.[111] Cameron, producer Jon Landau, Zoe Saldana, Stephen Lang, and Sigourney Weaver appeared at a panel, moderated by Tom Rothman, at the 2009 San Diego Comic-Con on July 23. Twenty-five minutes of footage was screened[112] in Dolby 3D.[113] Weaver and Cameron appeared at additional panels to promote the film, speaking on the 23rd[114] and 24th[115] respectively. James Cameron announced at the Comic-Con Avatar Panel that August 21 will be 'Avatar Day'. On this day the trailer for the film was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day.[116]
The 129-second trailer was released online on August 20, 2009.[117] The new 210-second trailer was premiered in theatres on October 23, 2009, then soon after premiered online on Yahoo! on October 29, 2009, to positive reviews.[118][119] An extended version in IMAX 3D received overwhelmingly positive reviews.[117] The Hollywood Reporter said that audience expectations were coloured by "the [same] establishment skepticism that preceded Titanic" and suggested the showing reflected the desire for original storytelling.[120] The teaser has been among the most viewed trailers in the history of film marketing, reaching the first place of all trailers viewed on Apple.com with 4 million views.[121] On October 30, to celebrate the opening of the first 3D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press.[122] The three-and-a-half-minute trailer of the film premiered live on November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas on the Diamond Vision screen, the world's largest video display, and to TV audiences viewing the game on Fox. It is said to be the largest live motion picture trailer viewing in history.[123]
The Coca-Cola Company collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film. The highlight of the campaign was the website AVTR.com. Specially marked bottles and cans of Coca-Cola Zero, when held in front of a webcam, enabled users to interact with the website's 3D features using augmented reality (AR) technology.[124] The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" (Season 5, Episode 9). Avatar star Joel David Moore has a recurring role on the program, and is seen in the episode anxiously awaiting the release of the film.[125] A week prior to American release, Zoe Saldana promoted the film on Adult Swim when she was interviewed by an animated Space Ghost.[126]"
"The first photo of the film was released on August 14, 2009,[110] and Empire magazine released exclusive images from the film in its October issue.[111] Cameron, producer Jon Landau, Zoe Saldana, Stephen Lang, and Sigourney Weaver appeared at a panel, moderated by Tom Rothman, at the 2009 San Diego Comic-Con on July 23. Twenty-five minutes of footage was screened[112] in Dolby 3D.[113] Weaver and Cameron appeared at additional panels to promote the film, speaking on the 23rd[114] and 24th[115] respectively. James Cameron announced at the Comic-Con Avatar Panel that August 21 will be 'Avatar Day'. On this day the trailer for the film was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day.[116]
The 129-second trailer was released online on August 20, 2009.[117] The new 210-second trailer was premiered in theatres on October 23, 2009, then soon after premiered online on Yahoo! on October 29, 2009, to positive reviews.[118][119] An extended version in IMAX 3D received overwhelmingly positive reviews.[117] The Hollywood Reporter said that audience expectations were coloured by "the [same] establishment skepticism that preceded Titanic" and suggested the showing reflected the desire for original storytelling.[120] The teaser has been among the most viewed trailers in the history of film marketing, reaching the first place of all trailers viewed on Apple.com with 4 million views.[121] On October 30, to celebrate the opening of the first 3D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press.[122] The three-and-a-half-minute trailer of the film premiered live on November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas on the Diamond Vision screen, the world's largest video display, and to TV audiences viewing the game on Fox. It is said to be the largest live motion picture trailer viewing in history.[123]
The Coca-Cola Company collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film. The highlight of the campaign was the website AVTR.com. Specially marked bottles and cans of Coca-Cola Zero, when held in front of a webcam, enabled users to interact with the website's 3D features using augmented reality (AR) technology.[124] The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" (Season 5, Episode 9). Avatar star Joel David Moore has a recurring role on the program, and is seen in the episode anxiously awaiting the release of the film.[125] A week prior to American release, Zoe Saldana promoted the film on Adult Swim when she was interviewed by an animated Space Ghost.[126]"
social network
The avatar website initially shows you 3 social networking sites which you can follow them on, however by clicking "more" at the side of it you then find they have 14 social networking pages including
official website
http://www.avatarmovie.com/
on the opening page of the website the trailer plays on top of the Pandora background. The site has mobile features where you can text a number for free avatar mobile phone downloads and an interactive trailer. It also has images, downloads clips which explain what an avatar actually is, video games, news and avatar toys. There are also links to avatars Facebook, their own official YouTube site, as well as a Flickr site with screenshots from the film. the site has also made itself available to share the site directly to friends through Facebook, Myspace and Twitter.
youtube presence
I found 39,600 results on youtube when i searched for "alice in wonderland 2010" and this included trailers, soundtracks, clips from the film, reviews, and neumorous interviews with the cast and director tim burton.
viral campaign
After looking on various websites for information on the viral marketing plan for Alice and wonderland i found wikipedia to be most informative as it had gathered information from various sources;
"On June 22, 2009, the first pictures of the film were released, showing Depp as the Mad Hatter, Hathaway as the White Queen, Bonham Carter as the Red Queen and Lucas as Tweedledee and Tweedledum.[38] A new image of Alice was also released.[49] In July, new photos emerged of Alice holding a white rabbit, the Mad Hatter with a hare, the Red Queen holding a pig, and the White Queen with a mouse.[50]
On July 22, 2009, a teaser trailer from the Mad Hatter's point of view was released on IGN but was shortly taken down because Disney claimed that the trailer was not supposed to be out yet. The teaser was also planned to premiere along with a trailer of Robert Zemeckis' film adaptation of A Christmas Carol on July 24, 2009 for G-Force. The following day, the teaser trailer premiered at Comic-Con but the trailer shown was different than the one that leaked. The ComicCon version didn't have the Mad Hatter's dialogue. Instead, it featured "Time to Pretend" byMGMT, and the clips shown were in different order than in the leaked version. The leaked version was originally to be shown to one of the three Facebook groups used to promote the film that had the most members. The groups used to promote the film are "The Loyal Subjects of the Red Queen", "The Loyal Subjects of the White Queen" and "The Disloyal Subjects of the Mad Hatter."[51]
Also at the Comic-Con, props from the film were displayed in an "Alice in Wonderland" exhibit. Costumes featured in the exhibit included the Red Queen's dress, chair, wig, spectacles and scepter; the White Queen's dress, wig and a small model of her castle; the Mad Hatter's suit, hat, wig, chair and table; Alice's dress and battle armor (to slay the Jabberwock). Other props included the "DRINK ME" bottles, the keys, an "EAT ME" pastry and Stand-In models of the White Rabbit and March Hare.[52]"
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